This is new. This is conversation revolution.

The social media has overturn the old marketing thinking. When you today read Bernbach’s words:

”The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly.”

it’s maybe more true than ever. The rules has changed. The old way of marketing is becoming more and more obsolete because of the birth of digital social media, conversationmarketing and the disrupted medialandscape.

The fact is that people have changed. And people are consumers. Consumers are fans. And the fans are fans as long as you see them, listen to them and talk to them. They are your associates of your brand. Marketing and communication is joining forces and the things we formerly took for granted is up for grabs.

If the sixties initiated the creative revolution we now live in the midst of the conversation revolution.

(Tidigare publicerat på NiclasStrandh.com)