Reboot #User-driven innovation

Reboot 11Heidi Harman about user-driven innovation.

Mycket bra, mycket klart och koncist och spännande just när det handlar om att iterera och använda agila metoder för att driva projekt – och där också bjuda in till en sorts mer open source-tänkande utveckling.

About user-driven innovation – a means for social innovation. From the smokesignals – to the broadcasting – to the user-driven development

Social innovation happens in the meeting between gov, corp/comp and NGOs – when the users is invited to interact. And this would be able to make change faster.

Starts with the WTF-factor. User-driven innovation: co-creation, crucial information from high involved users, opportunity of the conversation and relation with the users aka target-group.

The agile process: idea, design and build an alpha, iterate and analyze, rebuild and test into a beta test and so on.

Processleadership: premisses and rules

Set the values of the process – rules to build trust. Define the role-distribution (fascilitator/co-creator) and set expectations. Keep a positive environment for ideas to flourish. Stick to the Yes or No-phase. And be brave.

Focus – what are we looking for. Yesphase – no way to say no. Nophase – selection of the ideas that are interesting.

Exploration: instead of looking on the things that are not home as “unhome” – watch for new second, third and fourth homes.

Co-operation and trust. Both with co-creators and of customers.

http://vectorandpixla.blogspot.com

A good discussion about if the community is always right. Albeit what if majority is thinking good a bad idea or if the majority is always mainstream – the edge-ideas aren’t visible.